If any of you have read the book, The Secret, you’ll know what I’m talking about. I don’t want to get all “new agey” on you, but, I really think there’s something there. We attract what we believe and what we want. So I believe there’s truth in the old adage, “be careful what you wish for.”
In all honesty, Zoe Foods has been a roller coaster ride for the last eight years. If anyone had ever told me it would be so hard to start a business and turn it into a success, I would never have believed them in all of my naïve optimism. More stories on this topic, but I’ll save them for another day.
If Zoe were a cat, the company would be in its ninth life. The company is small, and is going through a difficult time with consolidation in the grocery industry, Whole Foods Market's discontinuing brands to make room for their private label products, product challenges, management challenges, etc. All of that said, we have some really exciting opportunities coming our way, and I can see that the light at the end of the tunnel and is not an on-coming train, but rather daylight. So hold on for the ride…
I leave for LA tomorrow on a 6:30am flight (I’ll be up at 4am – ugh) for some sales meetings in LA with my VP sales and some of our brokers, and a meeting with Jackie Warner of Bravo’s show Work Out, and the founder of Sky Sport Spa. Now there’s an entrepreneur for you! Despite the obvious differences between our companies, from my research on her, we have a similar philosophy – make a difference in people’s lives via a healthy lifestyle. So the roller coaster ride continues with interesting opportunities at every corner. Stay tuned… And yes, I did work out this morning and felt the burn (while my kids darted in and out of my bedroom and my dog pranced around with his bone in his mouth).
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